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My Real Problem with Instagram and Influencer Culture

My Real Problem with Instagram and Influencer …

But the real problem I have with Instagram is the lack of definition as to what an “Influencer” is. Nowadays, more brands are making their starts with Instagram, and the look most brands want is just plain “Influencer”. But “Influencers”, or what people think of when hear the word “Influencer”, seems to have a very set theme. A young woman, with a Barbie-Doll look. Big boobs, treated hair, face full of makeup-artist grade makeup, tall, and face full of fillers. And hey, if you need all of this to feel confident, then okay – I don’t judge you for thinking like that. But has anyone else noticed all successful, highly followed influencers all look the same?

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Instagram – Focusing on the Positive

Instagram – Focusing on the Positive

So when it all seems hopeless, and like you’re not going anywhere, are there any positives to Instagram? There’s thousands of blog posts claiming there aren’t. There’s also thousands boasting some odd tactics to grow your account (the follow/unfollow game is strong in a lot of them…). After a period of being suspicious of everyone on Instagram, I’ve finally relaxed. Yeah, bots are still thing, as are people utilising fake comments and the follow/unfollow technique to grow. But I’ve learned to ignore the bad, immerse myself in content creation, and now I spend more time on Instagram than any other platform!

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Is That My Picture? What to do if your Instagram Pictures get Stolen

Is That My Picture? What to do …

So what can you do? It’s been spinning around the internet for years that once you upload a picture to Instagram it belongs there now. Instagram owns the photo, the rights and anyone who wants to use it very well can. But that’s not true and I’m going to tell you why.

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Insta-Pods – The Good, the Bad and the Ugly

Insta-Pods – The Good, the Bad and the …

Enter pods! Instagram pods are groups of users fitting one niche boosting each other on Instagram. The concept is simple – find like minded people (anywhere up to 15 of them), gather them in an Instagram chat group, and share your posts as you post them. The group members all follow you, like every post you share and leave you a comment. Post becomes more popular and is shifted up the rankings. Horray – algorithm kicked squarely in the teeth!

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Brands and Bots – What’s the Deal?

Brands and Bots – What’s the Deal?

A few weeks back, having reviewed a small brand with a great ethos and wonderful audience, I was followed by another start-up British brand. Having liked the look of their products, I gave them a follow, and then I ordered a few and waited patiently for them to arrive. All I received was an order confirmation, nothing else. No estimated shipping time, no invoice, nothing. I put it down to the brand being small and thought little of it. When the products took almost 2 weeks to arrive, I was anxious. The products, thankfully, were good, but the packaging was a little confusing. I decided to check the website to see if their was any advice on how to work the packaging. Not knowing the website, I quickly went through Instagram and noticed something suspicious; their following had grown exponentially, from around 2000 to over 9000 followers in the 2 weeks since I’d ordered, despite very little new content. Checking their following list, I noticed I’d been mysteriously unfollowed.

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