Instagram isn’t exactly the best place to be right now. The phrase “what were you thinking?!” can be aptly applied to the God-forsaken algorithm that remains, despite the backlash. Right now, it’s estimated that only 10% of your followers see your posts. Bad news for most users to be honest; influencers that count on reach and engagement can’t reach as far as they used to, businesses can’t reach new users, and for those of you that use Instagram on a more personal level, seeing posts from friends and family is impossible unless you only follow about 20 people! It’s had the heaviest backlash from, oh, everyone who uses it, and despite that, Instagram persists.
One of my 2018 resolutions was to start focusing on my Instagram; engaging with other people, creating content I loved and posting more regularly. And I’ve seen results – last year it took about 8 months to gain 200 followers. In just 2 months I’ve gained about 250. It’s not much, but it’s growth and I’m still technically new to this.
So when it all seems hopeless, and like you’re not going anywhere, are there any positives to Instagram? There’s thousands of blog posts claiming there aren’t. There’s also thousands boasting some odd tactics to grow your account (the follow/unfollow game is strong in a lot of them…). After a period of being suspicious of everyone on Instagram, I’ve finally relaxed. Yeah, bots are still thing, as are people utilising fake comments and the follow/unfollow technique to grow. But I’ve learned to ignore the bad, immerse myself in content creation, and now I spend more time on Instagram than any other platform!
I’m not one to sit there and say that influencing is easy. Setting up and taking photos is time consuming. But posting that photo is so much easier than writing a blog post. It’s a great way to reach out to your followers and check in. Fair enough, some of them (most of them!) won’t see your posts. But it’s still a great way to put out content that doesn’t require putting much time aside.
In deciding to focus on content engagement, I’ve started following more people. Most of them don’t follow me back, and that’s fine. That’s not what I’m in it for. But some of them have followed me back and actively engaged with my content. I’ve met some wonderful bloggers through Instagram that create some awesome content. And in turn, it’s increased my engagement. Win-win all around!
And the ultimate goal was to boost my followers and engagement. Not only have I done that, but the content I’m creating is more uniform, and it’s content I enjoy creating. If nothing else, I’m genuinely having fun with Instagram! Even if the sheer amount of people following to unfollow a few days later is ridiculous, and a little annoying.
So overall, if you enjoy Instagram, don’t feel too angry at it. The algorithm isn’t going away, so it’s time to make the best of it. And whilst I feel it’s been oversaid – be yourself, and the followers will come.
Pinterest: @Word of Rachel